Head of Marketing

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ABOUT THE ROLE

We’re looking for a seasoned marketing leader to join our executive team and shape the future of a category-defining health tech company. This role will oversee all aspects of marketing—from strategy to execution—across both enterprise and consumer audiences.

Compensation

Base salary range: $160,000–$220,000, plus meaningful equity, bonus eligibility, and benefits.

ROLE OUTLINE

Lead the development and execution of Jona’s full-funnel marketing strategy—brand, growth, and retention—across B2B (clinicians, health systems, employers) and DTC
Build and scale a high-performing marketing team, starting hands-on and growing with the business
Drive Jona’s positioning as a trusted, science-led brand that defines a new category in personalized, preventative health
Oversee core marketing functions, including:
- Brand & Messaging: Define and evolve our visual and verbal identity to stand out and build trust
- Growth & Acquisition: Manage paid channels, SEO, analytics, and conversion optimization to drive demand and engagement
- Lifecycle Marketing & CRM: Design and optimize journeys that nurture leads and deepen relationships
- Content & Thought Leadership: Produce educational, clinical, and inspirational content across formats and channels
- Product Marketing: Launch new products and features with clear messaging, positioning, and go-to-market support
- PR & Communications: Build our presence across earned, owned, and shared media to elevate Jona’s voice
Partner closely with Sales to generate pipeline, shorten sales cycles, and bring compelling campaigns to market for strategic buyers
Develop our DTC growth engine across paid, organic, and referral channels, with a focus on acquisition and retention
Contribute as a core member of Jona’s leadership team—bringing marketing insight to company strategy and cross-functional collaboration